Melcrum, publishers of Internal Comms Hub and Strategic Communication Management are pleased to announce...


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Exclusive Networking Event
Chicago

Join your peers to network and hear presentations from expert practitioners from leading companies.


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Free for
Hub members
and
SCM subscribers

Non-members: $40


Networking Seminar • March 28, 2008
8:15am - 11:15am

Hilton Suites, Magnificent Mile, Chicago, IL

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An exclusive breakfast briefing seminar for communications professionals

  FEATURING:
  Beth Miller
Communications Manager
Unilever Foodsolutions Americas
  Ann Adams
Communication Consultant and former VP of Internal Communication and Marketing
Motorola
  Lisa Hartenberger
Director, Communications and Reputation
Navistar
  Kyle Rose
Manager, Communications and Reputation
Navistar

Creating communications harmony when singing solo
Presenter: Beth Miller, Unilever Foodsolutions Americas

Even in large organizations, the communications function often rests with a small team - even a solo professional. With merely one heart, one brain, two hands and two feetm how can a department of one deliver the best possible service?

As the sole professional communicator for her company in North and South America, Beth Miller offers tips and strategies for achieving excellence when you're the one and only communicator in a large organization. Her matter-of-fact style and practical experience will address the solo communicator's need to:

  • Balance and perform the roles of thinker and doer
  • Engage a successful team without budget or headcount
  • Plan for the next five years while dealing with the next five minutes

Planning, partnering and scrambling your way up the communication career ladder
Presenter: Ann Adams, Communication Consultant and former VP of Internal Communication and Marketing, Motorola

With 25 years' communication experience with Fortune 500 companies, Ann bring her candid perspective on:

  • Personal accountability
  • Coping with competitive, fast-changing business environments
  • Leading and developing teams
  • Networking and partnering
  • Delivering what the C-Suite wants

Techniques for communicating effectively with employees: International Truck & Engine Corporation's 8-week strike in 2007
Presenter: Lisa Hartenberger, Director, Communications and Reputation, Navistar
Kyle Rose, Manager, Communications and Reputation, Navistar

Labor Communications: Creating a New Reality at a 100 year-old company

US-based manufacturing companies are going through significant change to become competitive in an increasingly global marketplace.

As such, the communications to employees working at these companies is requires new, strategic and candid approaches.

This session will overview how Navistar and its manufacturing operations approached stakeholder communications through various stages of a recent labor contract negotiations process with its unionized workforce. It covers techniques used leading up to the negotiations, as talks began, during an 8-week strike, and as employees returned to work.

SPECIAL MEMBER OFFER!

This event is free to members of the Internal Comms Hub and subscribers to Strategic Communication Management. To join or subscribe, please contact us on 312.379.6500




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© Melcrum Publishing 2008