• Capturing best practice 
• Sharing knowledge in a meaningful and engaging way
• Breaking down global borders
• Thinking globally, delivering locally

Luisa Sorrentino , Global Communications Manager, The Fifth Business
Enda Logan, Managing Director, The Fifth Business

In this opening session, employee communication expert and author Bill Quirke shares insights from the recently published new edition of his book Making the Connections. Drawing on extensive strategic work with organisations such as Shell, Diageo, Pfizer, BP and Ericsson, Bill will outline how communication professionals can help their organisations tackle new business challenges by:

• Understanding the external factors influencing the profession  
• Turning strategy into action
• Leading the change inside organisations
• Repositioning the role of corporate communication

Core to communication at Ericsson is a common vision and understanding of the organisation’s goals and strategies. This session will describe the central role that internal communication plays in defining and delivering the strategy message for internal and external audiences. Hear how the team:

• Works in close cooperation with Group Strategy to define and communicate the strategy
• Works closely with HR to get leaders to communicate the strategy throughout the organisation
• Creates and delivers the annual leadership and strategy conference – the engine of the process
• Harnesses the corporate culture and brand to support the strategy

Helena Norrman, Vice President, Internal Communications, Ericsson

This session will describe how Aviva is tackling the challenge of providing all its employees worldwide with a global intranet that will allow them to communicate and work more collaboratively. Hear how the communication team:

• Creates online content that people want to read
• Decides what's relevant and for whom  
• Has switched from "transmit" to "receive" in its communication approach
• Encourages greater employee involvement through devolved publishing
• Is exploring the use of more interactive media

Camilla Herrmann , Content Lead - Group Corporate Affairs, Aviva plc

With 31,000 employees in 22 countries, telecoms provider TeliaSonera has had to tackle the common problem of information overload to make sure the most important messages are getting through. To deal with the problem, a structure has been put in place to streamline the flow of information. In this session, learn how the company:

• Developed a new intranet to house all information and make it easily accessible to employees
• Introduced Sharepoint to create better opportunities for employee interaction
• Created an open dialogue between the CEO and employees by introducing a Q&A forum on the intranet

Ann-Leena Mikiver, Head of Internal Communications (former), TeliaSonera

• Uses the “KanBan screen” as a visual planning communication system to drive continuous improvements
• Has introduced a quick response system for employees integrated across all communication channels, “AstraZeneca in the debate”, in conjunction with Lean, to support the organization’s reputation agenda

Eva Jarlsdotter, Director of Internal & Corporate Communications, Sweden Corporate Affairs, AstraZeneca AB

• Why rebranding was necessary to achieve the organisation's long-term goals
• How internal and external communications were aligned to firmly reposition the brand
• How employees were engaged and involved in the rebranding activities

Christine Vanormelingen, Director of Corporate & Internal Communications, Sustainable Development, AXA Belgium
Valérie Perruchot Garcia, VP, Internal Communications, AXA Belgium