Find out how internal communication at Société Générale has helped implement a culture and behaviour change initiative, designed to reinforce core business principles and raise employee morale. This session will cover:

• Working with senior managers and HR to deliver a communication and action plan
• Coaching middle managers to drive change through their teams
• Integrating the new business principles into management practices and business activities
• Reviewing results and lessons learned

Derrick Fennell, Head of Internal Communications,
Société Générale Corporate & Investment Banking

The launch of a new “Sense & Simplicity” brand campaign in 2004 was the start of an ongoing brand journey for Philips. In this session, Andreas Parchmann will describe the internal communication strategy used to gain employee support and buy-in, essential to the success of the refocused brand.  Hear insights into:

• Developing and launching the internal brand campaign
• Making it relevant to employees and their jobs
• Involving leaders through brand summits
• Creating online dialogue with employees and managers around the brand promise
• Devising global workshops for a day of brand engagement for all employees

Andreas Parchmann, Head of Internal Communications, Corporate Communications, Philips International

This session will examine how Syngenta, a company created 8 years ago through a merger, has harnessed the emotional power of film to communicate with its 21,000 employees worldwide. You will hear:

• How film is used to connect with a multi-lingual, multi-cultural, geographically dispersed and often “silo-based” workforce
• The essential role film is playing in embedding the company’s purpose and values and encouraging and engaging employees to live the brand

Andrew Coker, Head of Corporate Affairs UK, Syngenta
Phil Blundell, Managing Director, The Edge Picture Company

This is your opportunity to debate the key communication challenges you currently face. This session will be facilitated by experts in corporate communication and will give you the chance to benchmark with your peers and discover the tips, tools and techniques used by your fellow communication professionals.

Drawing on a wealth of experience gained at Roche, Aventis and Credit Suisse, Barbara Massury examines how, through effective communication, business leaders can reach out to employees, reinforce the company’s brand and personality, and ultimately deliver the business strategy. This session will cover:

• The role of leaders as business ambassadors
• Identifying who the key players should be
• How communicators can coach and support leaders
• Developing a leadership communications plan to support the business strategy
• Working with HR and other departments to implement leadership communications across the company

Barbara Massury, Former Head of Group Internal Communications, Credit Suisse

Hear Michael Redford share the communication strategies and tactics used to bring together more than 50,000 employees from 2 companies in one of the largest change management projects ever undertaken at SAP. This session will cover:

• Preparing for day 1 through 5 simultaneous global events
• Managing the cascade of change information by training managers how to effectively explain the transition to their teams
• Overcoming the logistical challenges of moving employees from both companies on to the same IT system, on the same day
• Maintaining employee morale throughout

Michael Redford, Head of Employee Communications, SAP AG

The decentralised management structure at Allianz Global Investors presents a challenge for internal communicators working at the corporate office. The team has to find innovative ways to reach 4,500 employees around the world, with a clear message on the corporate value proposition. This session will cover:

• The low-tech and high-tech communication channels used to communicate a unified message from the top
• The secrets of persuasive communication when there’s no solid reporting line from global offices to headquarters
• Working with management and CEOs to ensure the corporate strategy is communicated at a local level

Karen Cooperman, Head of Internal Communication, Allianz Global Investors