
| Melcrum, publishers of Strategic Communication Management and the Internal Comms Hub present... |
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SPECIAL OFFER!

Join the Internal Comms Hub and save up to AU$460! |
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2-day conference: Thursday 29th & Friday 30th May 2008
Plus 2 practical workshops: Wednesday 28th May 2008
Sydney Harbour Marriott Hotel, Sydney, Australia
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Day One
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Thursday 29th May, 2008
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| Opening remarks from the Chair |
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| Engaging and retaining top talent in a tight
skills market |
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Drawing on 15 years experience leading divisions in Telstra on both sides of the
Tasman, including as CEO, TelstraClear, and 11 years of technology and economic
development in the NSW Government, Ms. Howard will discuss the importance
of ongoing investment, training and education to attract, engage and retain great
talent.
This session will examine recent research from faculty members of the Australian
School of Business (part of the University of New South Wales) to outline retention
tools, the importance of developing “top-down” and “bottom-up” leadership and
engagement skills, leading through change and taking a long-term approach to
engagement, particularly as the Australian economy slows.
Learn how to engage your staff in the strategic direction of your organisation,
leverage staff engagement to improve the value of your services to customers,
and employ best practice leadership and management practices to optimise staff
retention.

Executive Director and Conjoint Professor of AGSM Executive Programs,
Australian School of Business at UNSW
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Strengthening the connection between employees, leadership and organisational goals at Leighton Contractors |
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Two years ago, Leighton Contractors set an aggressive strategy to build a
strong and profi table business across its core markets of construction, mining,
industrial services, investment, building and telecommunications.
Today, employee engagement is a critical driver in supporting and motivating
the workforce, which has grown from 2,500 to over 7,000 people since 2005.
In this session you’ll learn how Leighton Contractors, in partnership with
Impact Employee Communications, aligned a geographically dispersed
workforce with the business direction, strengthened the connection between
the leadership team and employees, and built a can-do, people-focused
culture.

Group General Manager, Leighton Contractors
Managing Director, Impact Employee Communications
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Measuring and maximising the effectiveness of CEO and senior leadership communications
at VicRoads |
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The employee base at VicRoads, a statutory corporation within the Victorian
Government, is typical of most large organisations - they place a high
value on communications with their CEO and senior leadership. But the
approach developed by the Internal Communications team to increase
accessibility of senior leaders to employees is progressive and insightful.
This session will examine how VicRoads values face-to-face communication,
facilitates informal interactions and creates conversations between leadership
and employees, followed by measuring its effectiveness and impact on
business outcomes.

Manager, Internal Communications, VicRoads
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Using social media to create an engaged workforce
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Whether your organisation is still experimenting with blogs, wikis, and social
networks, or your fi rst attempt at a CEO blog crashed and burned, there’s little
doubt that social media in the workplace is here to stay.
In this session, learn just how far social media and “Enterprise 2.0” has
progressed in the last 12 months, and hear brand new case studies that use
the latest tools to help create an open work environment and an engaged
workforce.
Including data and analysis from Melcrum’s 2008 survey on social media and
corporate communication, this session will give you the ideas and belief you
need to start making progress with new technology behind the fi rewall.

Author, How to Use Social Media to Engage Employees, Melcrum Australia
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Closing remarks from the Chair followed by Evening Drinks & Networking Reception |
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Sponsors: |
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For more information about sponsorship opportunities, please contact Frankie Hannigan by e-mail or on
+44 (0)208 600 4670 |
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