Microsoft EMEA has had two major reorganisations in the last two years. In this session, Derrick Fennell will talk about the role played by internal communication to keep people informed and the business running smoothly.

Find out how the team has kept employees reassured and engaged throughout the transition by:

• Joining forces with HR to keep managers and employees informed
• Combining different communication channels for maximum impact
• Measuring response from line managers and employees throughout the reorganisation

Derrick Fennell,

Engaging employees is as much about how we communicate as what we communicate. And with technology now offering a range of new options, it’s vital we all know how to get the best from each.

Using case studies from National Grid, Paul Roberts from Ibis Communication will:

• Present research showing how employees prefer to receive communication
• Explain how National Grid is using this research to better engage employees
• Look at some of the technology now available to enrich internal communication

Paul Roberts,

In 2006, Nationwide announced the beginning of a major corporate restructure, bringing in a new Chief Executive and setting in motion plans to merge with another building society in the UK. In this session, Tom Harvey will describe how his team are motivating employees to accept and adapt to the changes in the business.

You’ll hear how the company has:

• Tackled employee perceptions of what the business change means for them
• Worked with employees to shape their thinking about the business and their role in it
• Ensured people are kept informed – and the lessons learned from not adequately communicating with key groups

Tom Harvey,

The role of leaders in keeping employees focused on the business strategy should be an important element of any engagement plan. In this session, Anne Eriksen will explain how a six-monthly measurement approach is not only highlighting the impact of leadership communication on employee engagement at Maersk, but
building the case for continued effort.

You’ll hear about:

• How to develop a constructive partnership between internal communication and HR
• Moving from fiction to fact – the role of research
• Early findings – what they’ve learned so far
• The observed changes in leadership behaviour

Anne Odgaard Eriksen,

A stated objective of internal communication at Shell is to help drive employee engagement. In this session, Katharina Auer will explain how creating a line of sight to the company strategy helps employees to represent Shell as effective ambassadors and ultimately adds value to the company.

You’ll hear:

• How effective strategic internal communication is key to employee engagement at Shell
• Innovative ways to engage employees in the company’s business strategy
• How above-average employee engagement leads to above average revenue growth and lower employee turnover
• How internal communication can act as an enabler and facilitator to help employees communicate more effectively

Katharina Auer,

• Creating a corporate brand identity that employees can identify with
• Gaining buy-in from employees to the development and implementation of the brand
• Involving employees in the company’s “TakeAction” programme (voluntary activities outside specific job descriptions)

Lene Kring,