Crucial conversations:
The role of technology in building an engaged and collaborative workforce

Welcome from the Chair

Keynote session:

Deploying social networking to support a changing communication model at LexisNexis

With a CEO keen to shift the communication culture from broadcast to dialogue, the social networking tool Yammer was implemented in July 2011.

An adoption programme designed to drive and enable fun and business-focused conversations has seen a rise in the number of users from an experimental few to nearly the full employee population.

In this session you'll hear about the journey so far:

• The "Five Killer Apps" - how employees were persuaded to sign up.
• Engaging senior leaders to participate.
• Tackling the potentially polarising nature of social media - moving beyond Gen Y to reach a more diverse audience.
• Business outcomes - reducing email, making leaders more visible and giving employees more control.

Laurie Hibbs,
HR Director,
LexisNexis

Building communities and collaboration inside a competitive workforce at the adidas Group

With ambitious plans in place to grow the business, leadership took the view that a more connected and collaborative workforce would be a competitive advantage.

Hired via Twitter in 2010, Felix Escribano's remit is to develop and connect internal communities so that employees can share knowledge, learn from each other and ultimately find more efficient ways of doing things.

In this session:

• The company's vision for Enterprise 2.0 and its role in future business strategy.
• Identifying and enabling collaboration opportunities through new social tools and platforms.
• Redeploying a social intranet to better connect a global workforce.
• Positioning and clarifying internal ownership of collaboration.

Felix Escribano,
Manager Collaboration & Knowledge Management
the adidas Group

Morning coffee

How BT are using video to maximise intranet impact

Melcrum's latest Key Benchmarking Data for Communicators survey found that video and intranets are two of the top three channels set to receive an increased investment over the next 12 months.

In this session, you'll hear how BT deployed video as an effective global IC channel.

Hear how:

• BT used video to overcome the challenge of communicating to a global internal audience.
• Video is being used to engage employees, strengthen internal messages and boost leadership visibility.
• BT overcame major infrastructure challenges.
• Metrics and dashboards can be used to illustrate what, when and how content is viewed and digested.

Tim Passingham, Vice President, EMEA BT Conferencing

Greg Holt, Sales Director, EMEA Kontiki

Networking lunch

Interactive session:

Topical roundtable discussions

We'll be using interactive voting technology on day one to surface key concerns and areas of interest for attendees. Based on your feedback, these roundtable sessions will then offer an opportunity for peer-to-peer discussion.

Afternoon tea

Nokia: Our online conversations are thriving - what next?

As many companies struggle to get employees to connect online, Nokia's workforce is at the other end of the spectrum with hundreds of online conversations taking place across different internal digital channels.

James Nas will be sharing how his team are overcoming the challenges of facilitating online dialogue so people can find the ideas, knowledge and colleagues they're looking for.

In this presentation, find out:

• The key traits of a highly collaborative workforce.
• The role of the CEO in driving transparency in communication.
• How to help employees choose the right social tools and streamline the resulting conversations.
• How to measure your internal social media.
• Ways to measure the effectiveness of your communication efforts in internal social media.
• Dos and don'ts for a collaborative workforce journey.

James Nas,
Head of Internal Channels & Social Media,
Nokia

Closing remarks from the Chair