Additional Events

Lunchtime briefing - 13:15 on day two
The role of social media in your communication strategy

The Internet and social media such as Facebook, Wikipedia and YouTube, have forever changed the face of communication as we know it. But how are these developments being adapted and adopted by organisations and used as part of the overall communication strategy? If getting to grips with social media and Web 2.0 is on your agenda right now, attend this stimulating lunch
session and find out how web-based platforms are being adopted by organisations to support internal communication and enable employees to connect with each other, irrespective of location and time zone. Learn more about the risks and the benefits associated with these exciting new technologies.

Kate Elphick
Director
Digital Bridges, South Africa

Roundtable discussions - 16:10 on day one

There will be a series of roundtable discussions built into the conference programme. These are a chance to connect with your peers and share the challenges you currently face with a wider professional network. The discussions will cover a range of themes and will be facilitated by experts in the field. Simply select the discussion that is most pertinent to you right now and find out what's working inside other organisations:

1.    Strategy and planning for communicators

• Creating a link between corporate communication and business goals
• Working with senior leaders to identify communication goals
• Building line of sight between the business strategy and actions of teams and individuals
• Simplifying the strategy so it resonates with all stakeholders
   

2.    Managing communication to support change

• Using communication as a tool to inform, reassure and raise morale during change
• Helping employees discover why change is needed and gaining buy-in
• Working with leaders and managers to communicate change effectively
• Identifying the right channels for change communication
  

3.    Measuring the impact of internal communication

• Using quantitative and qualitative measurement to best effect
• Developing and using assessment tools
• Measuring communication performance
• Reporting results
   

4.    Building internal brand loyalty

• Understanding the brand proposition internally
• Translating corporate values into visually stimulating campaigns
• Involving employees in the brand
• Linking reward and recognition to brand values
   

5.    Building a healthy communication culture

• Using informal channels to build trust with employees
• Enabling peers to communicate with each other
• Providing opportunities to interact with senior leaders and managers in a genuine way
• Building community among employees

Networking drinks reception - from 5:00 on day one

On 3rd June, Melcrum will host a networking drinks reception for delegates. Held at The Rosebank, the evening will start at the close of day one of the conference, and is a fantastic opportunity for you to network with your peers in a friendly, informal environment.