Building a purposeful corporate culture requires engaged and aligned employees and a strong internal brand. Business results are directly linked to a unified team and what goes on internally is reflected externally to customers, stakeholders and the public. Throughout history, humans have always used storytelling to explain and connect with the world around them.

In this session, participants will learn how to leverage the power of storytelling to engage employees and bring a human dimension to the strategic priorities of business, thus creating a line of sight connection for individual employees to goals and objectives.

This session will help you:

• Explore the power of story in connecting employees to goals and objectives.
• Discover strategies to link the employee story to the corporate story.
• Learn how you can use employee stories to inspire, align and reward.
• Identify story examples from your organization to support goals and objectives.

Ken Milloy President and Senior Consultant - Strategy and Engagement, Strategic Connections Inc.

Nicky Fried VP Storytelling, Strategic Connections Inc.

Research shows that companies with more engaged employees are likely to outperform their peers. But in an era where employees have become more sophisticated and cynical consumers of information, can internal communications significantly move the "engagement" needle higher?

During this session, David Moorcroft will explore external research and real life experience from 30 years in Corporate Communications to show how to reinvent the employee communications function to create a clearer line of sight between organizational strategy, objectives and personal contribution, measurably increase employee engagement, and positively impact bottom line results.

In this interactive session, participants will learn:

• The key trends that are impacting the receptivity of employees to organizational communication.
• How to successfully shift communication resources towards producing outcomes rather than outputs.
• The types of skills and abilities needed to build a more powerful communications team.
• How to build a powerful communications strategy that clearly aligns with organizational strategy.
• The keys to creating a more dynamic and engaging communication culture.

David Moorcroft