Change Communication Conference 2010 Book now
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Excellent line up of speakers whose topics complemented each other well and formed themes and trends of internal comms today.
Mirka Svnimento, Nokia



An excellent means of catching up with best practice and developments in change communication.
Geraldine O'Shea, Cargill



I found the event interesting and very relevant to my work and my organisation - I had many 'I'm not the only one!' moments and have some really useful ideas to take back to my team.
Trish Macready, HM Revenue & Customs

Interactive conference workshops • Wednesday, 10th March 2010

Melcrum conference participants say our workshops are one of the true highlights of their conference experience. These workshops provide interactive settings with seasoned professionals. Get ready, roll up your sleeves and delve into the areas that are challenging you the most.


Morning Workshops: 9.00-12.00
Choose A or B


Measuring effective change communication

Measurement plays a key role in improving how communication is shaped and delivered, and how it impacts employees as they move through the change curve. In this practical and interactive workshop, we'll look at the core elements of effective change communication and demonstrate how you can get the most out of measurement tools and techniques.

This workshop will cover:

The numbers

  • Evidence of the impact of effective communication on successful change
  • The critical findings from Engage Group's most recent benchmarking survey around the key aspects of successful change communication
  • ROI: proving the impact of effective change communication on organisational outcomes
The principles
  • What to measure?
  • How to measure?
  • How to add value
The evidence
  • Case studies of smart measurement of effective change communication

Dr. Andy Brown

Workshop Leader:
Dr. Andy Brown, Partner
Engage Group



Coaching leaders to communicate change effectively

Never before has change been more a part of today's business world. Over the last 18 months, organisations and their leaders have had to master challenges in the kind of highly emotional climate that often surrounds a change programme. Overcoming fears and resistance, winning buy-in and engaging employees depends on those in charge being able to effectively and credibly communicate the reason behind change, long-term visions, missions and goals. However, not every executive is a born communicator and can master the relevant skills easily. The question is, how can you help your CEO and senior leaders become inspiring communicators to drive change and share the bigger picture with the whole organisation?

This workshop will share best-practice case studies on leadership coaching, essential communication techniques in times of change and how storytelling can be used as an effective leadership skill.

You'll explore and practice:

  • Specific leadership communication skills
  • Basic executive coaching techniques
  • Storytelling methodology

Nicole Utzinger

Workshop Leader:
Nicole Utzinger, Consultant
CPCC



Afternoon Workshops: 13.00 - 16.00
Choose C or D


Supporting employees through difficult change

The gap between the inspiring vision of the future shared by business leaders and the reality of the daily experience of front-line employees can fundamentally undermine the capability of an organisation to change.

The front line - in manufacturing and customer service - is where the work actually gets done in a business. And it's in this space that behavioural change has the greatest impact on organisational performance.

This workshop will give you the opportunity to develop your understanding of the change and transformation process and to discuss in detail the specific issues you may face in the workplace. It'll provide practical tools that can be applied with immediate effect and insight into how you can successfully support your people through a difficult and stressful period - while delivering the required behavioural change and improved business performance.

The session will help you to:

  • Reduce the "perception gap" between leaders and employees during transformation
  • Understand the value of a messaging framework to support change leadership at all levels
  • Apply the concept of influencing networks within your business
  • Discover how to build links between the voice of the customer, the voice of the employee and business change drivers
  • Develop insight into the specific change and transformation challenges you meet in your organisation

Sam Berrisford

Workshop Leader:
Sam Berrisford, Consultant
Berrisford Consulting



How to engage employees using the World Cafe technique

In a challenging business environment, bringing people together to communicate, find common ground and resolve conflicts is a key method of engaging employees through the process of change. To move through the change curve people need to feel that they have a voice to share their experiences, make connections with colleagues and take ownership of the process of change.

The EM(IC)* World Café is a unique forum which takes people away from the meeting room and into an environment which inspires frank and meaningful discussions. Employees' unique experiences are brought together encouraging collaboration, new ideas and optimism.

In this highly practical workshop you'll discover how the EM(IC)* World Café works through involving employees in your company's strategy, brand development and change programmes.

You'll learn:

  • What a World Café is and what it isn't
  • The three key elements of a successful World Café
  • When this approach should be used and how to get the most out of it
  • Vital steps to ensure employees are fully involved and engaged with the World Café
  • Using the outcomes to shape and develop your communication strategy

Jonathan Scott Amanda Jongeneel

Workshop Leaders:
Jonathon Scott, Director and
Amanda Jongeneel, Director
EM(IC)*

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