Delivering Successful Change Communication
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"People never want change to drop out of the sky. So it's critical to explain why the change is needed before it happens."
Chris Solie, Communications Director, Ford Motor Credit

"We operate in a highly competitive, fast-moving market. We need to make sure people know where we're going and what they need to do to deliver our strategy."
Helena Norrman, Vice President - Internal Communications, Ericsson

"No matter what the change itself entails, it takes people time to gather the information, understand it, figure out how they feel about it and then take action based on it."
Larry Shoop, Director of Employee Communication, Intel

The existing economic instability means that it's almost inevitable that you will, at some point, be charged with the task of communicating changes that are going on within your industry or organisation to employees who are worrying about what lies ahead.

During these transition periods not only will you be expected to help drive the change, but also maintain staff morale, achieve the buy-in of leaders and other key stakeholders, and continue to focus on business performance. No mean feat - and all reasons why it's crucial that you can make the most of the resources that are available to you.

Moreover, you need to be able to take a considered, measureable approach so that you receive the credit you deserve for delivering effective change communication.

Melcrum's Change Communication Conference will give you the chance to hear how leading companies have planned and implemented change programmes, so you can learn from their successes and mistakes. You'll get best practice tips, tools and practical takeaways that you can apply in your organisation, and the opportunity to network and benchmark with your industry peers who are dealing with the same challenges as you on a daily basis.