EARLY BIRD DISCOUNT
Register before 11 March, 2011
and save up to $300!
Conference Agenda
Day One |
6th April 2011 |
| 9.00 |
Welcome from the Chair Rebecca Richmond, |
|
Co-Chair Jonathan Champ, |
 |
| 9.10 |
INTERNATIONAL KEYNOTE SPEAKERQuestion: What do CEO's of winning companies do? Answer: They create great management teams. 7 out of 10 people leave the manager they work for, not the organisation. Warren Buffett looks to buy strong management teams because he knows that over the long run, they deliver. We've long known about the power of effective management on the organisation's ability to deliver on its strategic objectives, but it is the line managers who are key in delivering first class service to the organisations' customers, as well as sustainable and profitable growth. So where do we find these effective managers? Or even better, is it possible to create them through a focus on what we've learnt about employee engagement and organisational dialogue? What role does the CEO play in all of this? And how can organisations truly leverage the skill set of the communications professional? You'll experience a practical approach to driving world-class managerial engagement. You'll also see compelling evidence and real life case studies that demonstrate the link between managerial engagement and performance, and more importantly, get to identify how to make this work for your organisation through the four elements of effective managerial engagement. Wayne Clarke, |
 |
| 10.00 |
Integrating social media into a communication strategy at PwC When PwC introduced a new social media channel for staff, it had some surprising and very pleasing results which had both staff and the executive asking for more. In this session you'll hear how and why the very same leaders advocating traditional communication methods are now embracing new ways of connecting with their people. Megan will give you practical ideas on ways communicators can:
Megan Thomas, |
 |
|
| 10.50 | Morning Tea |
Streamed Session
| 11.10 |
Staying true to Orange - how we reinvigorated employees' belief in the Bankwest brand What do you do if you want to challenge yourself to think and behave differently? For anyone who's tried it, it has involved some kind of change; a revitalising of the spirit, a makeover of anything and everything from their wardrobe to their philosophies on life. And generally, though not always, the catalyst for this rebirth is a desire to think, do and be better. That's why we launched project Orange. It's about realising our vision to revitalise Bankwest's stores, business centres and neighbourhood banks across Australia under One Vision. It's about reinvesting in our people, careers, development plans, reward and recognition programs, creating a One Team environment. It's about creating a brand, an environment and a culture that engages colleagues, and drives world class engagement results. Nicole Dowling, |
 |
| OR |
Engaged staff; engaged customers When Sunsuper launched its new brand positioning, it recognised that a shift in the way call centre representatives engage with members was required. Sunsuper needed the phone teams to actively engage members in meaningful conversations. In this case study, Simone will share how Sunsuper approached this challenge - engaging call centre teams to embrace this important shift. Hear Simone talk about:
Simone Blumberg, |
 |
Streamed Session
| 12.00 |
The global impact of the Brisbane floods While the floods in Queensland were devastating the lives and homes of thousands of residents, communication and operations in Intec/CSG's global business were being paralysed as the Brisbane CBD was shut down. This was a local event with global corporate impacts. Incident plans became a hollow shell as the multi-faceted implications became evident. In this case study Lisa will share the global impacts, steps taken, and lessons learnt as a result of this catastrophic event. Lisa will also cover how the internal communications team worked as a part of the incident management team to:
Lisa McNally, |
 |
| OR |
Communicating change, with an already engaged audience 'Commitment to the cause' is not generally a challenge when you work in a not-for-profit organisation, but creating the time and space to successfully engage staff in significant change can be. When senior leaders within the policy and programs division at World Vision Australia agreed it was time to tackle systemic issues via a new operating model, they knew communicating effectively with staff was going to be critical. Jill Roche , Internal Communications Manager, will share insights from the process she followed to guide the leadership team through a planned approach to change communication. Drawing upon her experience in the corporate, consulting and not for profit sectors, Jill developed a communications program that is helping to empower the senior leaders and engage stakeholders. Jill Roche , |
 |
| 1.00 | Lunch |
Streamed Session
| 2.00 |
Leadership lessons: aligning people, cultures and creating high performance environment SAP Australia New Zealand is recognised within SAP globally as a top performer for the past 10 years. Key to success in ANZ has been attracting and retaining the best people in the business, through the creation of a high performance culture and consistently high levels of employee engagement. For SAP, success is deemed drawing a 'line of sight' from customers through to the individual. Our people need to buy into who we are, what we do and what we are trying to achieve. This alignment of meaning and purpose is the key to SAP's high performance culture, to attracting and retaining the best people. SAP's CSR activities have been crucial in getting employees engaged with the company in new and different ways. Peter Sertori, Andy Labute, |
|
| OR |
Rebranding across 20 countries at Ausenco The Ausenco communication team was challenged with the enormous task of uniting 2,500 personnel from four different businesses across 33 offices in 20 countries, speaking four different languages, behind one brand and culture in nine months. This presentation will cover the key rollout activities such as strategy and implementation plan; internal launch strategy; the engagement of Champions and Ambassadors; the briefing of key external audiences; the switchover; embedding as well as the challenges, achievements, lessons learnt and what's next? From this presentation you'll learn:
Paula Lammey, |
Streamed Session
| 2.50 |
Lifting the lid on engagement though authentic conversations Following a challenging period of change for the organisation, AGL embarked on a focussed strategy to foster a values based environment where authentic feedback is heard, valued and actioned. This strategy has influenced significant employee engagement score increases year on year, including our front line environments. Sam will share AGL's journey and the key initiatives implemented including:
Sam Bradley, |
| OR |
Performance through people Establishing a new five-year people strategy within an organisation of 5,500 people spread across the country was an exciting and fulfilling task for Samantha Palmer and the people branch at the Department of Health and Ageing. Hear how this agency tried a new approach to engaging staff and reflecting their views and feedback within the development of a key strategy to drive performance through people from 2010-2015. You'll learn:
Sam Palmer, |
 |
| 3.40 | Afternoon tea |
| 4.00 |
Interactive Session Moving from cascade to dialogue Melcrum's latest research, conducted specifically for members of the Strategic Communication Research Forum, explores the power of dialogue to bring strategy to life and the crucial role that line managers play in making this happen. In this session, Rebecca Richmond will share key insights from our interviews with comms leaders at companies including Aviva, IBM, Nokia, and GE Real Estate, as well as best practices addressing questions such as:
Rebecca Richmond, |
|
|
| 4.50 | Closing remarks from the Chair |
| 5.00 | Networking Drinks |
| Global Partner: | Sponsor: | Organised by: | "I got lots of ideas which was exactly what I want - inspiration! Case studies, concrete examples, practical solutions - Keep it up!" Helen McDonald, Corporate Communications Manager, Department of Planning and Community Development |
 |
 |
|