Welcome to the Melcrum press room. Here you will find details of new product releases, key research findings, upcoming events and news announcements from Melcrum and the wider world of communications.
Essential Techniques for Employee Engagement - 8 February 2008
Internal communicators have increasingly been looking to more interactive and emotive techniques to encourage employees to “go the extra mile”. Melcrum’s latest research suggests that 86% of organizations with employee engagement on the agenda are now using at least one of the following techniques: Apreciative Inquiry, employee action teams, storytelling and message maps.
21st Century Leadership Communication - 5 December 2007
CEOs view good internal communication as fundamental to the success of the business, but their priorities when communicating to employees may be very different to those of their communication professionals.
Delivering Successful Change Communication- 13 July 2007
The latest research from Melcrum confirms that the key to successful organizational change is ensuring employees understand the rationale behind it. Through 21 global case studies combined with comment and opinion from experts, the research also highlights the importance of visible leadership in navigating change.
How to use Social Media to Engage Employees - 20 June 2007
Melcrum's research into social media usage at global corporations found that less than a third of communicators feel confident about using social media as part of their communications strategy. However, despite this skills gap, 60% of organizations will have some form of social media in place by the end of 2007.
Melcrum announces the launch of a business-grade social networking site for communicators. Directory of third-party resources reviewed and rated by its target community just some of the value-adds to new professional networking site.
How to Develop Outstanding Internal Communicators - 20 April 2007
Findings from communication experts Sue Dewhurst and Liam FitzPatrick challenge common views that the best professionals are focused on providing strategic advice rather than getting involved in delivery work.
Social Media and the Corporate Communicator - 20 March 2007
Melcrum announces the preliminary findings of the first ever survey into social media adoption by large corporations worldwide. More than 2,100 executives responded about how blogs, podcasts, wikis and other collaborative technologies are being used to communicate with employees and customers.
Mastering Audience Segmentation - 22 November 2006
Audience segmentation is now firmly on the agenda for internal communicators, with seventy-five percent of respondents to Melcrum Publishing's 2006 survey segmenting their audiences and fifty-eight percent seeing it as a higher priority than it was eighteen months ago.
A recent survey of internal communication professionals found that although many have seen an increase in their budgets, effectiveness at key disciplines is still a challenge. Professional development and measurement have been cited as the key elements of their roles which need to be improved upon.
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