Melcrum re-launches flagship print publication Strategic Communication Management (SCM)
LONDON, April 19, 2011
Internal communication research and training business Melcrum is re-launching its flagship print
publication Strategic Communication Management (SCM).
SCM is the world’s number one subscription title for senior communicators, read by more than 6,000 professionals in large, multi-national organizations. The re-launched journal will be published in full color 10 times a year and boasts a fresh new design supporting articles on the latest hot topics
influencing the global communications agenda, interviews with leading practitioners and expert
opinion.
Highlights in the SCM April 2011 re-launch issue include an exclusive interview with HSBC’s global
head of internal communications, Jo Alexander, on the challenges of leading a global function.
Also featured are case studies written by leading practitioners, as well as thought leadership content
from Melcrum’s in-house writers. Opinion articles come from SCM’s bank of expert contributors,
including new columnist, former Financial Times management writer Stefan Stern.
Mike Berry, Head of Content at Melcrum, says: “The re-launch of the Strategic Communication
Management journal marks an exciting moment for the internal communication community. Our aim
with SCM has always been to balance what communicators need help with now, with a vision of
what’s coming next.
“Moving to a monthly format recognizes the almost constant change businesses and communicators
face and our aim to help our readers focus both on what’s on their desks today and the challenges
ahead in the future.”
Rebecca Richmond, Melcrum’s Research & Content Director, says: “The re-launched SCM reflects
just one part of Melcrum’s continuing aspiration to support communicators through ‘up to the minute’
insights, best practice case studies and research, training and advisory services – as well as valuable
experience-sharing across peers, industries and geographies.
“Our conversations with both business leaders and communicators tell us that – in light of the tough
journey businesses have been on in the last couple of years – there has never been a greater
opportunity for communicators to step up as strategic advisors to the organization. According to our
members, SCM is an invaluable resource to help communicators take on that role.”
For more information and subscription details, please visit:
http://www.melcrum.com/products/journals/scm.shtml
About Melcrum
Melcrum, a privately held research and training business, is the leading authority on best practice,
emerging trends and strategy in internal communication. Melcrum advises communication leaders at
69% of the Global Fortune 100 largest organizations and 84% of the FTSE 100. Through independent
research and executive education, Melcrum helps internal communicators achieve the rewards and
recognition they deserve. With global networks and offices in the UK, US, Asia and Australia,
Melcrum researchers and editors spend their time meeting and talking to practitioners to find out
where the best work gets done. Melcrum makes these tools, techniques, and case studies available
to its members through publications, research, events, forums and web sites.
About SCM
Strategic Communication Management (SCM) is the world’s leading publication for internal
communicators. Published 10 times a year, SCM’s content delivers strategy, insight and innovation
for senior communication professionals working in large organizations worldwide. Regular themes
include internal communication strategy, manager and leadership communication, measurement and
evaluation, managing the function and change communication.
For further information visit www.melcrum.com or contact:
Mike Berry, Head of Content, Melcrum T: +44 (0)20 7357 8888 E: mike.berry@melcrum.com
