Melcrum to present "The future of internal communication" to European audiences on 10 and 11 May, 2011

London, April 2011

“…anticipating the future helps us to plan for the changing expectations of employers and employees and the implications of change on the working world and wider society.”
The Work Foundation

 

The idea of trying to predict the future for internal communication is a daunting one – and probably impossible. However, by understanding the broader business and social landscape across the next three to five years, Melcrum has identified the likely implications for internal communication and proposed solutions to the issues identified.

 

Over the last six months, Melcrum researchers have studied reports from diverse business research and consulting companies and spoken to their representatives and leaders. They’ve spent time interviewing behavioural psychologists, sociologists, futurologists, business analysts, senior business leaders and communication experts. Melcrum content has also been utilised in the form of case studies, articles and interviews that help paint a picture of what’s coming down the pipeline for global business, and therefore what will have an impact on the internal communication function.

 

On 10 May in Amsterdam and 11 May in Paris, Melcrum’s research director, Rebecca Richmond, will give an overview of the four key trends that Melcrum believes will shape the global business landscape for the next three to five years.

 

Over the course of the morning, attendees will explore the driving factors behind each one of these trends and drill deeper into the implications for the internal communication function specifically. The morning will conclude with recommendations and advice for how internal communication practitioners can respond.

 

Attendance is by invitation only. Email research@melcrum.com for details.

 

Ends

 

About Melcrum

Melcrum, a privately held research and training business, is the leading authority on best practice, emerging trends and strategy in internal communication.

Melcrum advises internal communication leaders at 69% of the Global Fortune 100 largest organisations and 84% of the FTSE 100. Through independent research and executive education, Melcrum helps internal communicators achieve the rewards and recognition they deserve.

With global networks and offices in the UK, USA and Australia, Melcrum researchers and editors spend their time meeting and talking to practitioners to find out where the best work gets done. Melcrum makes these tools, techniques, and case studies available to its members through publications, research, events, forums and web sites.

 

For further information about Melcrum visit www.melcrum.com or contact:

Victoria Mellor, CEO, Melcrum
T: +44 (0) 7357 8888 E: victoria.mellor@melcrum.com