Who is Melcrum?
Melcrum is a privately held research and training business. We’re committed to supporting senior-level communicators achieve the rewards and recognition they deserve.
How does Melcrum support internal communicators?
With budgets and resources under pressure, let Melcrum be your partner. We’ll support you and your team by giving you access to a huge range of ready-to-use tools and templates, answer your questions, give you research data you can use in your presentations, and tell you what’s working for other communicators.
What's your internal communication challenge?
Our researchers spend their time meeting and talking to practitioners to find out where the best work gets done. Internal communicators tell us what their challenges are and trust us to find the answers. We then share these tools, techniques, and case studies with our members.
Find out more about membership options
Why join?
There’s never been a more challenging time to be an internal communicator. Keeping engagement high, new channels to master, change as a constant, opportunities galore. But doing more with less, means you need the best training and support you can get.
Which is where Melcrum comes in.
When you think about it, chances are that someone, somewhere has already worked on a similar communication challenge to the one you’re facing. So why re-invent the wheel?
Tap in to the collective wisdom of your peers and take advantage of Melcrum’s huge archive of research materials, case studies and shared learning offered. Harness the collective problem solving skills of our member network group to resolve your challenge.
Why choose to work in isolation? Through our research, we provide you with the insight, information and tools to do your job more effectively.
Five reasons to join today:
Raise your game: You’ve got a meeting in twenty minutes. You need a crash course in how to re-engage employees after a layoff announcement or justify your budget to your boss... What are other communicators doing? What are their metrics, their budget, their results? Dive in for authoritative, independent guidance you can use. Now.
Train your whole team: From in-house training run at your office, formal accreditation, awards and recognition programs, conferences and workshops, we can help your team develop the skills and knowledge they need to succeed.
Develop your network: Connect with people like you to discuss your challenges online or face-to-face at breakfast briefings, evening receptions, public courses and conferences.
Benchmark: Find out how you measure up with research data on budgets, resources, departmental structures and more plus hundreds of corporate case studies detailing good practice.
Answers to your questions: Ask any internal communication question and get a detailed answer from Victoria Mellor or one of the Melcrum research team within 24 hours.
So who are our members?
A typical Melcrum member would be a senior-level internal communicator working for a large complex global business. His or her role will normally involve drafting the communication strategy for the organization, measuring the results from communication programs, organizing and facilitating workshops to help line managers become better communicators, communicating change internally, and engaging employees using social media. Members represent all industry sectors including financial services, pharmaceuticals, oil and gas, government, communications and technology.
Find out more about membership options
So what does great internal communication look like?
You understand that good communication leads directly to better business results. Melcrum’s research sets out to prove the link between communication and the bottom line. Whether that’s through improving the communication skills of leaders and managers; getting the most from new technologies; engaging employees through strategy communication; getting change communication right, or proving the value of what you do through effective research and measurement.
Why Melcrum?
Melcrum’s name comes from the last names of its founders, Victoria Mellor and Robin Crumby who started the business in 1996 as a kitchen-table start-up. Today, Melcrum’s energetic staff and affiliate network span the globe, with employees in the USA, UK, South Africa and Australia.
Meet the management team
Victoria Mellor, CEO, Melcrum
Victoria is one of the founders of Melcrum and is now its CEO. Since she started Melcrum with Strategic Communication Management in 1996 her mission has been to produce great research and training that helps communicators add more value to their organizations.
As well as helping to develop the Internal Communication Black Belt Program internationally, she’s also been on the team designing Melcrum’s Framework for an Effective Communication Function - an approach quickly being adopted by many global organizations.
She leads Melcrum's Strategic Communication Research Forum, a membership group of senior internal communicators from leading global organizations and regularly speaks to communication teams about the importance of effective communication. Recent clients include: Vodafone, LloydsTSB, RSA, Orange, Pfizer, AstraZeneca, Ericsson, Sky, HMRC, RBS, Shell, BP and Unilever.
Robin Crumby, Managing Director, Melcrum
Robin is Melcrum's Managing Director and co-founded the business with Victoria in 1996. Robin oversees the marketing, sales and operations for Melcrum and has helped the business grow from humble beginnings as a “kitchen-table” start-up to an international business with customers in 90 countries, whilst still retaining a strong entrepreneurial culture. He is a regular speaker and writer on marketing topics and international growth. Robin has launched dozens of online networking groups and websites for communicators and is always on the look out for new business ideas.
Claire Leheny, VP Business Development, Melcrum
Claire oversees new business development for the company and leads the US regional office. Claire has held executive-level positions in B-to-B information companies since 2001. She most recently worked as senior vice-president of content development at Mortgage Success Source, a subsidiary of UCG, a multi-million dollar portfolio company based in Washington DC. Prior to joining the information industry, Claire taught writing to high school and university students. Claire holds a BA from Oberlin College and a master’s degree in English Literature from Georgetown University. She is active in the Specialized Information Publishers Association.
Katrina Andrews, Marketing Director, Melcrum
Katrina is our Marketing Director and heads up our Australian office, opened in 2007. Katrina has launched Melcrum’s range of products and services in Australia and has built a fantastic community of communicators in Sydney and Melbourne. As Marketing Director, she also leads the marketing team. Before joining Melcrum in 2004, Katrina worked in marketing for organizations based in Australia, New Zealand and the United Kingdom. Katrina recently launched the Asia Pacific network of the Strategic Communication Research Forum working with many of Australia’s leading companies including Telstra, Australia Post, AMP, St George, Bayer and Shell.
Mandy Thatcher, Content Director, Melcrum
Mandy Thatcher joined the company in 2002 as editor of the flagship journal Strategic Communication Management. Since then she has played an important role in the development of Melcrum’s impressive portfolio of events, research and publications, helping the company become the first port of call for communication professionals around the world seeking guidance on global best practice. With a background in writing and editing for a variety of business publications, her current role encompasses leading the editorial team, steering the direction of annual events such as the Strategic Communication Management Summit and supporting members of Melcrum’s Strategic Communication Research Forum through the provision of tailored research and resources for their teams.
Why is Melcrum such a great place to work?
- Get involved. Being part of a smaller team means that you can make a difference. Our award winning Best Ideas competition rewards employees' ideas with cash prizes. Some of our most important product launches have come from employees' suggestions.
- Have your say. We involve all employees in business planning and ask them to tell us what they think about the future of the business. We are a family-owned business where mutual respect, collaboration and team work are encouraged and rewarded.
- Enjoy excellent rewards. All employees are part of a bonus scheme and the highest achievers are recognised every year at our Awards night.
- Get the right training and development. Melcrum has been recognised by Investors in People as having excellent people development. All Melcrum staff have a six-monthly review that sets training and development goals.
- Work on innovative products that customers love. We're doing exciting work in the communication field and because we have close relationships with our customers and understand their needs we get great feedback from them (and they genuinely like talking to us!).
- Have fun. Melcrum people don't just work hard we have plenty of fun too. Whether you're into running 10k for charity or exercising your brain in one of our pub quizzes, you'll feel part of an enthusiastic team who likes celebrating success.
What to find out more? Click here to see our current vacancies.
We look forward to hearing from you.
Victoria Mellor
CEO
