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Lights, camera, action! Building video into your communication strategy
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Online video is a hot topic in internal communication circles right now. Whether it's user generated or produced by professionals, it's proving to be a highly effective communication channel.
Neil Jenkins, Coca-Cola Enterprises' European Communication Manager explains, "[Video has] always been a powerful way of telling a story or getting messages across but what we're seeing now is that as online systems become more sophisticated, the simpler it is to share video widely."
"We're using video to increase leaders' visibility and also to make messages much more accessible to our employees," says Jenkins, "and having the SharePoint platform that can carry video much more effectively is a real bonus."
The best-practice use of video within internal communication is just one of the topics that's discussed by Melcrum's Social Media Benchmarking Group, of which Jenkins and companies including Ericsson, HSBC and RBS are members.
If you're leading social media programs for your organization, you need to join. Members meet quarterly in London to discuss key challenges such as gaining executive buy-in, as well as benchmarking their performance and getting support and advice.
Until next time,
P.S. Do you know how to get the highest ROI on your training budget without having to compromise on quality? Melcrum in-house training. We can tailor all our training to your particular needs or desired outcome and deliver it in your office. Find out more.
Editor's Choice
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Practitioner profile: Neil Jenkins, Coca-Cola Enterprises
Neil Jenkins, the Internal Comms Hub
Neil Jenkins, CCE's European communications manager, believes that the use of social media for collaboration will help lead the company to achieve world-class employee engagement scores.
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When will internal comms finally make a TV appearance?
James Bennett, the Melcrum Blog
Melcrum's Head of Content, James Bennett, asks why internal comms doesn't get more media publicity.
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How the comms team at KBC weathered the financial crisis
Viviane Huybrecht, the Internal Comms Hub
Throughout 2009, KBC Group found itself in the eye of the financial tsunami. Viviane Huybrecht shares her fascinating story of how her team supported and steered the bank's workforce through crisis upon crisis, and the lessons she learned from this unforgettable experience.
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Streamlining comms and reducing email overload at Wintec
Annabel Barbosa, the Internal Comms Hub
How the education provider in New Zealand improved communication efforts to over 600 staff.
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