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About Melcrum
Melcrum is a research and training business, expert in all aspects of internal communication.
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10 ways to secure buy-in for your intranet
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Compared to the Nielsen Norman Group's top ten intranets around the world, (subscribers can read an interview with a director from the Group, Amy Schade, in the upcoming issue of Strategic Communication Management) how do you think your intranet would measure up?
Do you find it hassle free to get senior managers to dedicate budget to this channel? Are employees queuing up to contribute great copy? Are you deluged with feedback praising the content and telling you that the workplace wouldn't be the same without this value-adding tool? If so, you must have it all worked out and won't need to read this week's article on the Internal Comms Hub.
If, on the other hand, a successful intranet still seems light years away, then these top 10 ways to secure buy-in for your intranet could be just what you need.
Take this opportunity to grab the senior team's attention and make sure your intranet helps to deliver the strategic goals of the organization.
Until next time,
P.S. Our SharePoint for Internal Communicators course on 22nd April has sold out! So, due to the demand, we're repeating it on Wednesday 9th June. Book your place early to avoid missing out!
Editor's Choice
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10 ways to secure buy-in for your intranet
Richard Miller, the Internal Comms Hub
Are you finding that obtaining buy-in from your organization a trickier process than anticipated? Recognizing your compelling content, refreshing design and finding a "champion" are some of the factors that can persuade senior executives to release resources.
Read more... |
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Practitioner profile: Jennifer Schulte
Jennifer Schulte, the Internal Comms Hub
Jennifer Schulte is global engagement director at Mars, Inc. Based in the US, Schulte's passionate about ensuring that all associates of the company have the chance to feel fully engaged with their work. Not an easy task when you're taking on a workforce of 68,000, as she explains, but inspiration is never far away.
Read more... |
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Six steps to a winning intranet with AEP
William Amurgis, the Internal Comms Hub
AEP's manager of intranet strategy explains why he feels design is so important and offers advice on how to get it right.
Read more...  |
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Announcing change at RBS
Andrea Billington, the Internal Comms Hub
Few companies can have more dramatic stories to share on change than the Royal Bank of Scotland (RBS). Andrea Billington offers advice, based on-first hand experience, on how to ensure that bad news is communicated in a way that has as little negative impact on employees as possible.
Read more... |
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