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About Melcrum
Melcrum is a research and training business, expert in all aspects of internal communication.
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Five articles for the festive period - with compliments from Melcrum
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As this is the last Source for Communicators before Christmas, and we'll be taking a break next week, we have a treat for you.
Here are five of the most popular articles from the Internal Comms Hub for you to read and enjoy over the next two weeks until we return in 2010.
- Helping leaders make sense of strategy at City & Guilds
- OPINION: Viral change - a radical concept
- What generic statistics reinforce the message that communication responsibility sits with all, not just, the comms team?
- How innovative technology opened up communication channels at Telstra
- General Motors' "situation room"
Whether you're planning your approach for a new communication strategy, need advice for an engagement program, or are looking to to be more innovative with your channels, these resources will help. And of course, as this is the season of good will, they're free to non-members!
However, why not make joining Melcrum one of your new year's resolutions? You can find out how the Internal Comms Hub, Strategic Communication Management, our professional development courses and conferences can help you be the best communicator possible.
From all at Melcrum, have a very merry Christmas and a prosperous New Year.
Until 2010,

P.S. Melcrum's 3rd annual Change Communication conference is happening on the 9th and 10th March 2010 and promises to be the best yet! With one day of case study presentations from organizations like British Airways and E.ON, and the second day dedicated to workshops, demand for places will be high. The early bird discount runs until 31st January, so secure your spot today!
Latest News
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Why the BA strike will have lasting repercussions
Kelly Dyer, the Melcrum Blog
The struggles that may well still face the BA internal comms team, even though the strikes are no longer going ahead over the Christmas period.
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OPINION: Viral change - a radical concept
Dr. Leandro Herrero, the Internal Comms Hub
"Change is most effective, permanent, deep and pervasive when it's allowed to spread peer-to-peer, virally, and in human terms that make operational, on-the-job sense, rather than dictated from on high and pushed down to an enterprisewide audience," says Dr. Leandro Herrero.
Read more... |
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Engaging employees at DEFRA in a long-term vision
Kate Moore and Amanda Jongeneel, the Internal Comms Hub
Using the World Cafe technique to capture employees' thoughts, opinions and experiences to help shape society over the coming 20 years.
Read more... |
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What were the positive outcomes of 2009?
Mike Love, the Internal Comms Hub
Mike Love, corporate communications director at BT Global Services, says that for communicators at least, there were some unexpected positives as a result of the financial crisis, including recognition in the eyes of business leaders.
Read more... |
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