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Editor's Choice

Planning your comms strategy when faced with a merger

Orange puts communication strategy in place to close site

What advice do you have for an internal comms professional starting a new role?

Steering leaders out of a crisis using effective communication

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Calendar

February 2010

Throughout February
New Training Courses
London, UK

Tuesday 9th - Wednesday 10th
Social Media Conference
London, UK

Wednesday 24th
Helping managers be better communicators
Sandton, Johannesburg

Thursday 25th
Effectively managing change communication
Sandton, Johannesburg

March 2010

Tuesday 9th - Wednesday 10th
Change Communication Conference
London, UK


May 2010

Tuesday 11th - Thursday 13th
Employee Engagement Conference
London, UK

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Quick Poll

Now that Cadbury has accepted the takeover bid from Kraft, what step should the internal communication team at Cadbury take next?
 
Arrange for a companywide CEO speech
 
Create a dedicated intranet page
 
Conduct quick comms training sessions with managers
 
Provide a platform for employees to openly voice their concers
 
Send out a companywide email with information about the takeover
 
Other:
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Internal Media Manager, Experian, Nottingham, UK

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Head of Internal Communications, Tesco, Hertfordshire, UK

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6 tips for putting together an internal comms plan when a merger looms

January 19th, 2010 By Kelly Dyer, Editor
kelly.dyer@melcrum.com

After having put up a brave effort in what was a bit of a David and Goliath-esque scenario, it looks as though the proposed merger between US food giant, Kraft and UK institution Cadbury is very likely to go ahead.

Early media reports suggest that there may be some job cuts in one UK site, but that other positions are secure... for the time being at least.

It must be a nerve-wracking time for Cadbury employees, who have grown accustomed to seeing news of their employer splashed across newspapers and other media channels on an almost daily basis.

The internal comms team will be flat out ensuring internal and external messages are aligned in their efforts to keep employees up to date with events as they unfold. And then over time, the focus will need to shift to support the new strategic objectives of the company and build engagement and productivity at a time when there is still likely to be concern about job security.

Use this article on the Internal Comms Hub to revise your knowledge of planning a communication strategy when faced with a merger or acquisition.These 6 considerations will help you to stay calm and focused in what can frequently be a stressful situation for all concerned.

And don't forget that change management competencies should be at the forefront of your skill set. Not feeling as confident as you should? Want to hear how change management leaders at companies like British Airways are doing? Come along to our Delivering Successful Change Communication conference in London and learn from the best.

Until next time,

Kelly Dyer

P.S. Want to improve your skills this year in writing, measurement, video, social media or storytelling? If so, take a look at the one-day professional development courses that we're holding in London over the next three months.

Editor's Choice

image How to plan your internal communication strategy when faced with a merger or acquisition
Annette Frem, the Internal Comms Hub
Six issues you will have to consider and clarify when developing your internal communication plans.
Read more...
image Orange puts communication strategy in place to close site
Sona Hathi, the Internal Comms Hub
Telecoms provider ups communication support following site closure announcement.
Read more...
image What advice do you have for an internal comms professional starting in a new role?
Sue Dewhurst, the Internal Comms Hub
Managing director of the SD Group and Guest Ask the Expert on the Internal Comms Hub Sue Dewhurst offers her advice for anyone taking on the challenge of a new role.
Read more...
image Steering leaders out of crisis using effective communication
Bill Quirke, the Internal Comms Hub
Now that the job market is beginning to improve, employees who've been hanging on to their current jobs will soon start to look around for new opportunities, retention will become an issue. Bill Quirke says the challenge for communicators is to help instill optimism for the future and build confidence in their organization's leaders.
Read more...
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