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About Melcrum
Melcrum is a research and training business, expert in all aspects of internal communication.
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How to conduct a communication audit
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One battle communicators are always facing is trying to convince senior leaders that the function makes a real difference to their organization, when many still view it as a faddy fix.
It seems that helping to change an organization gives hand-in-hand with changing people's perceptions, and there's no better way to do this than presenting hard facts and figures.
As is the case for Klavs Valskov, head of communication at Maersk Line, who regularly carries out an annual communication audit. Find out how he measured his team's impact and value, to reveal results including how, 92 percent of employees said they understood what the personal benefits of the organization's business strategy were, during a time when Maersk Line was going through the most severe financial crisis in its 100-year history, in Valskov's article on the Internal Comms Hub.
Valskov is also a speaker at our 9th Annual Strategic Communication Management Summit that's taking place in London from 11th - 13th October 2010. He will join a fantastic line-up of speakers and workshop leaders who will share their experiences of enabling communication up, down and across their organizations.
Until next time,
Nishwa
P.S. Whether you're a social media maestro or social media newbie, our forthcoming conference, Building the business case for social media in internal communication, will provide insight to how social media has worked successfully across a variety of sectors. Book your place now!
Editor's Choice
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Auditing communication at Maersk Line
Klavs Valskov, the Internal Comms Hub
Klavs Valskov is determined to prove to senior leaders that his function makes a difference to the organization as it journies through tough times. He explains how he carries out a yearly communication audit to assess how his team’s efforts impact the workforce and also to gather evidence of the value they bring.
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Financial firms seek to engage and retain top talent
Henry James, the Internal Comms Hub
New research from Thomsons Online Benefits reveals that financial services organizations will be focusing to a greater extent on employee engagement (up to 48.9%) in 2010, with 42.5% reviewing their benefits/rewards strategy.
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TOOL: Communications activities audit grid
Kristin Kelley, The Internal Comms Hub
If you find it difficult to keep track of the various activities undertaken by your communication team, introducing a communication activities audit grid will help both yourself and the team establish what processes deliver the most effective results and how best to use the time and resources available.
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How Visa improved its internal communication by building relationships
Mark Darby, the Internal Comms Hub
Selecting an "editorial board" from members of Visa's five key departments helped initiate valuable changes in internal communication practices at the company, and reduced the volume of emails sent internally by half.
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