As far as tough messages go, it must be one of the toughest. When a company needs to make savings and has to win internal backing for companywide employee salary cuts, who wants to hear that?

At one of the UK's most well-known home improvement companies, Everest, this scenario was avoided by increasing engagement and upping sales rates as a result.

In this case study recently published on the Internal Comms Hub, discover how a new employee engagement program achieved just that and at the same time improved manager and leader visability, and developed trusted dialogue between functions.

It's just one example of how the recession has presented an opportunity for the internal communication function to demonstrate its value and benefit the whole organization.

Until next time,

P.S. Melcrum's Social Media Conference is taking place in London on 9th and 10th February 2010 and is the must-attend event of the year to further your knowledge of this exciting area. Find out how you can build the business case for social media, as well as hearing how other companies are improving their results by using it. Book your place today.

Latest News

How Everest improved engagement in tough trading conditions Emma Bridger, the Internal Comms Hub How an innovative engagement program led to higher engagement levels and reduced costs. Read more...

Communicators remain unclear on business case for social media Sona Hathi, the Internal Comms Hub Despite much extensive research on social media and its influence on business, many communicators fail to understand the point. Read more...

Reflecting on a tough year: what were the positive outcomes of 2009? Mike Love, the Internal Comms Hub Mike Love, corporate communications director at BT Global Services, says that for communicators at least, there were some unexpected positives as a result of the financial crisis, including recognition in the eyes of business leaders. Read more...

Winning internal buy-in at Home Delivery Network Nina Shabanzadeh, the Internal Comms Hub Steering the company through troubled times by working with trade unions and senior leaders to drive a communication initiative to gain employee understanding and buy-in for measures to improve cost effectiveness. Read more...