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About Melcrum
Melcrum is a research and training business, expert in all aspects of internal communication.
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Are you guilty of committing communication's 5 worst offenses?
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They say that once you've passed your driving test, over time the bad habits start creeping in: You take one hand off the steering wheel, you don't bother checking all mirrors before you maneuver and you're more likely to take risks. Confidence can quickly turn into complacency and that's when things are more likely to go wrong.
It may well be the same with communication. Over time the basics are forgotten and we cut corners and do things our own way. Not necessarily because our way is more effective, but because it's the habit we fall into.
On the Internal Comms Hub this week, use this article from communication consultant and US Internal Communication Black Belt trainer, Geri Rhoades to review your communication capabilities and see if you're guilty of committing the five worst communication offenses.
Are there new recruits in your team who you feel would benefit from learning the ropes externally rather than risk passing on any bad habits that you've picked up over the years? If so, take a look at our Introduction to Internal Communication one-day training course.
Covering topics including how to understand audiences and approaches to segmentation, creating and delivering meaningful messages that work across all media and choosing channels and matching them to audience needs, this is the perfect way to help develop the internal communicators of the future.
Until next time,

P.S. Do you know how to get the highest ROI on your training budget without having to compromise on quality? Melcrum in-house training. We can tailor all our training to your particular needs or desired outcome and deliver it in your office. Find out more.
Editor's Choice
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Being "in and visible" not invisible
Russell Grossman, the Internal Comms Hub
The findings of the recently published MacLeod Review commissioned by the Department for Business, Innovation and Skills (BIS), reinforce that engagement is key to success. But how can communicators connect with this and demonstrate their capability to lead their organizations through change?
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One and a half staff needed to look after social media channels
James Bennett, the Melcrum Blog
Melcrum's Head of Content, James Bennett, looks at how much time much it really takes for communicators to maintain social media channels.
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TOP TIPS: How to be prepared for strategy planning
Mike Love, the Internal Comms Hub
Are you guilty of developing overly complex strategic goal plans? This most common cause of problems could be averted if you streamline your planning process and adopt the "Four Es" format.
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How the comms team at KBC weathered the financial crisis
Viviane Huybrecht, the Internal Comms Hub
Throughout 2009, KBC Group found itself in the eye of the financial tsunami. Viviane Huybrecht shares her fascinating story of how her team supported and steered the bank's workforce through crisis upon crisis, and the lessons she learned from this unforgettable experience.
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