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About Melcrum
Melcrum is a research and training business, expert in all aspects of internal communication.
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Communicating through turbulent times at British Airways: an exclusive insight
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British Airways, once labelled the "world's favourite airline", has been under the spotlight of the world's media like never before in the past year.
Cost cuts, job losses and now potential strike action all mean the internal communication team has faced enormous challenges.
In this exclusive interview with British Airways' head of internal communications, Penny Lawson, we find out more about her team's relationship with BA chief executive Willie Walsh, the ongoing challenges she's facing this year, as well as plans for the future:
"We very much want to re-build the company based on the power and popularity of the brand," says Lawson. "I can't stress enough how proud employees are of British Airways as a brand. People have huge affection for it."
And if you'd like to hear Penny Lawson bring her story to life and ask her questions about how communication is handled at the organization, come along to Melcrum's Internal Communication Change Conference next week in London.
Until next time,
P.S. At the Internal Communication Change Conference, you'll also hear from other leading change communicators including Lynne Gray, internal communications director at Aviva; Alana Renner, head of engagement and internal communications at the Post Office; and Tom Crawford, head of internal communications at Experian UK. Book your place today!
Editor's Choice
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Focus on Penny Lawson, British Airways
Penny Lawson, the Internal Comms Hub
Ahead of Melcrum's Internal Communication Change Conference in London, we meet with speaker Penny Lawson, head of internal communications at British Airways to hear about the challenges she's facing.
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Keynote profile: Zrinka Lovrencic, Great Place to Work Institute, Australia
Zrinka Lovrencic, the Internal Comms Hub
The managing consultant and keynote speaker at Melcrum's employee engagement conference in Melbourne reveals why internal communicators are central to the transformation of ordinary companies becoming great companies.
Read more... |
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Undertaking a major re-brand at Action for Children
Rebecca Crosby, the Internal Comms Hub
Rebecca Crosby explains how she and her colleagues were able to instil pride in the new brand, as well as bring about a massive increase in awareness of the vision and values.
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TOOL: The intranet design scorecard
Dave Wallace, the Internal Comms Hub
Download this sample scorecard to help spot and track intranet design inconsistencies.
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