You've probably heard of the Cannes, Venice and Sundance film festivals but you may not be quite so familiar with another. The Deloitte Film Festival.

In this extract from one of Melcrum's research reports, Viral Communication in the Workplace, (and reproduced on the Internal Comms Hub to include examples of the films) discover how the organization inspired its employees using a video competition to create a brand-awareness campaign that resonated with internal and external audiences.

Giving employees the opportunity to make their own films was easier than its ever been thanks to the variety of cost-effective technology available. The process was very engaging (particularly for those in the Generation Y category) and demonstrated the power of user-generated content. And as you'll see in the article, the results speak for themselves.

If video is an internal communication channel you're interested in exploring more, why not come along to one of our one-day professional development courses?

A communicator's guide to online video and Advanced video editing are taking place in London on February 24th and February 25th. The last time we ran these courses they proved very popular with delegates and received fantastic feedback, so book your place today and come and join the fun!

Until next time,

P.S. To do our small bit to help the Haiti rescue efforts, the Melcrum team in the UK is doing a "dash for cash". We'll be running, walking, skipping and perhaps even crawling 5 km along the River Thames and we'd love your support! All donations will go to the Disasters Emergency Committee and all contributions, no matter how small, will be very gratefully received. Please click here to make a donation. Thank you.

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