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About Melcrum
Melcrum is a research and training business, expert in all aspects of internal communication.
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How Coca-Cola Enterprises boosts staff engagement
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Many companies are dreaming of having high employee-engagement levels, especially after the rocky road that many have traveled over the past 18 months.
Neil Jenkins, Coca-Cola Enterprises' European communications manager, is currently aiming to attain world-class engagement scores across the business.
He's working closely with senior leaders to help achieve this, as well as improving messaging around the business strategy and using more social media tools. You can read more about this on the Internal Comms Hub.
Also, on the Hub take a look at this three-step strategy to improving employee morale and find out how Virgin Media increased engagement by using Twitter.
Until next time,

P.S. Melcrum's Social Media Conference is taking place in London on 9th and 10th February 2010 and is the must-attend event of the year to further your knowledge of this exciting area. Find out how you can build the business case for social media, as well as hearing how other companies are improving their results by using it. Book your place today.
Latest News
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Practitioner profile: Neil Jenkins
Neil Jenkins, the Internal Comms Hub
Learn more about the European communications manager at Coca-Cola Enterprises.
Read more... |
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Three-step strategy to improving employee morale
Aniko Czinege , the Internal Comms Hub
Learn some valuable lessons onhow to improve morale during tough times.
Read more... |
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How can I maximize participation in an employee suggestion scheme with no monetary reward
Helen Coley Smith, the Internal Comms Hub
Melcrum members put this Internal Comms Hub Expert under the spotlight with their communication questions.
Read more... |
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Undertaking a major rebrand at Action for Children
Rebecca Crosby, the Internal Comms Hub
After several failed rebranding attempts, employees were understandably skeptical about trying again in 2008. But Rebecca Crosby explains how she and her colleagues were able to instil pride in the new brand, as well as bring about a massive increase in awareness of the vision and values.
Read more... |
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