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By David Grossman, ABC, APR, Fellow PRSA
May 29th, 2008
13 key questions a leader needs to answer credibly
My firm, dg&a, recently conducted a poll that showed 76% of communicators surveyed need more information on employee engagement to support their leadership and 70% want help with leadership communication. These are significant statistics.
As human resource and communication professionals, you are a strategic partner in shaping the messages and developing the platforms of your organization’s senior leaders. Research has shown, trust in leadership is a key driver of engagement and so I wanted to share with you my 13 key questions a leader needs to answer credibly. Inspiring employees and engaging them is about meeting their communication needs. Please share these 13 questions with your leaders and help them develop answers that bring out their personal strengths, style and credibility.
1. How did you get to where you are today?
2. How do you want people to know you? What makes you tick?
3. What are your expectations of employees?
4. What should they expect of you?
5. On what do you want to put a stake in the ground?
6. What’s your vision? Why should your various stakeholders believe in your and the vision?
7. What are our business goals? Our business strategies?
8. What initiatives will drive the business today? In the future?
9. What are the new behaviors you expect employees to perform successfully to achieve your results?
10. What are our key initiatives and are they designed to accomplish?
11. What does success look like?
12. How will we measure success?
13. What needs to change to make this happen?
Let’s keep the conversation going, email me at dgrossman@yourthoughtpartner.com with any questions or for more information on dg&a’s leadership training click here.
David Grossman, ABC, APR, Fellow PRSA
President and principal thoughtpartner™, dg&a
Four suspicions about corporate communication
The Source for Communicators, May 28,
2008
In the forthcoming issue of Strategic Communication Management, recently retired senior VP of corporate comms for Royal Bank of Canada David Moorcroft reflects on four suspicions he has about the profession.
"Celebrity" CEOs can undermine performance
The Internal Comms Hub, May 23, 2008
Despite their best intentions, celebrity CEOs can easily undermine performance because of all-too-predictable mistakes.
Why Angela Sinickas won the IABC Fellow Award 2008
The Melcrum Podcast, May 28, 2008
Angela Sinickas of Sinickas Communications talks about why she’s been
honored with this year’s IABC Fellow Award and offers tips on how you can propel yourself up the communications career ladder.
Don’t shoot the messenger: conveying bad news and change
Strategic Communication Management, April/May issue, 2008
How to share news that's likely to evoke strong responses from employees.
"Smart casual" takes pole position in the workplace
The Internal Comms Hub, May 28, 2008
New research suggests the business suit is on the way out of the British workplace with fewer than a quarter of employees now required to wear one.
The Source
for Communicators is a free resource for corporate communicators
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