Melcrum - Connecting Communicators Knowledge Management Newsletter
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  Jessica Twentyman
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Strong PR case for social networks
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Jessica Twentyman, Editor

jessica.twentyman@melcrum.com

September 5th, 2008

Is yours a learning organization, a knowledge-driven one, or both?

As a management consultant who specializes in organizational learning and KM, Ron Young of Knowledge Associates International is often asked what the differences are between these approaches; what benefits they bring, both individually and together; and whether KM can help in becoming a learning organization.

These are all big questions – but vital ones for any organization keen to establish and maintain a competitive edge over its rival companies. In the latest issue of KM Review, Young outlines his own thinking on the subject, based on his vast experience in working with companies around the world.
"When this topic is up for debate in the boardroom, the first question should be: 'Why do we want to become a learning organization?'. The only answer should be: 'To help us better achieve or exceed our objectives'," he writes.

What makes an organization learning and knowledge driven?
He finds that there are 6 "natural principles" that we can apply to organizations that are both learning- and knowledge-driven. In these organizations:

  1. Trust is the lifeblood of the organization, and when sufficient trust is developed, people will "naturally" want to communicate.
  2. Open and frequent, two-way communication of information will develop even more trust, and people will  "naturally" want to collaborate and work better together.
  3. More open and more frequent communication of information "naturally" brings about more rapid, more accelerated learning.
  4. Increased and continual learning will "naturally" increase peoples' levels of confidence and competence.
  5. Confident and competent people "naturally" want to share their knowledge.
  6. Sharing knowledge, naturally, is enjoyable.

Create a virtuous, not a vicious cycle
"These principles all build on one another and interrelate to form a 'virtuous circle'," says Young. "If you improve in any one area, it will impact and improve all the others. Conversely, if any one principle is neglected, it will also impact all the others, to create a 'vicious circle' of doubt, fear and mistrust," he says.

A virtuous circle will lead to much better "knowing what we know". A vicious cycle, by contrast, leads to "not knowing what we know". What matters is that we constantly remind ourselves of the evergreen business principles that will naturally lead to organizational success and then apply the best strategies, processes, methods, tools and techniques available at any given time to bring those principles fully to life.


Best regards,
Jessica Twentyman
Editor
jessica.twentyman@melcrum.com

Jessica

 

Strong PR case for social networks
Di Smith, the Internal Comms Hub, September 4, 2008

eWeek.com suggests the jury is still out on whether Facebook, Twitter and similar social applications have a home in business.

Read now  

How can we encourage employee feedback, other than using surveys?
Sona Hathi, Melcrum's Communicators' Network, September 5, 2008

"I am looking for advice on alternative ways to improve feedback opportunities within our organization. I feel as if it's only when we receive our staff survey results do we get 'real' feedback."

Read now 

Calculating ROI for management conferences
Angela Sinickas, Melcrum's Measurement Newsletter, September 3, 2008

"There's no money attached to greater understanding or deeper feelings of engagement until those influences on the head and heart move the hands and feet to action," says Angela Sinickas.

Read now 

 

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