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Strategic Communication Management
February 2012
In this issue of SCM, we explore how internal communicators can drive collaboration in their organizations, by showcasing what Southern California Edison and HCL Technologies Ltd. are doing to encourage teamwork and innovation among the different segments of their workforce. We also feature case studies from Westpac, which detail an employee advocacy journey, and Eli Lilly on how a new leadership comms strategy was launched. Also, News Corp's Tiffany LaBanca shares her thoughts on the role of technology in IC, and how it can help employees work together more effectively. |
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Digital Communication Summit 2012 While most organizations now have digital tools in place, very few are getting the returns they desire from these investments. The current and crucial challenge for communicators lies in creating an optimal environment that engages employees in digital communication and enables collaboration that drives business outcomes. Join us at our Digital Communication Summit series, taking place across the globe, and get answers around this challenge and more through inspirational keynote sessions, powerful case studies, round tables and interactive discussions. |
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New training courses for 2012 Whether you're wanting to unleash the potential of your corporate intranet, maximize the impact of your messaging, or start winning with SharePoint - we've got it covered with our extensive portfolio of executive education for internal communicators including: |
Latest Research
A key challenge for any global internal communication organization is identifying opportunities for scalable planning and delivery. At the same time, there is also a need to understand situations in which a more local approach will ultimately serve the business better in terms of impact. This study explores where this balance lies. How much of Internal communication strategy and process can or should be developed at the global or group center? When does it make sense for local operations to act autonomously to develop more engaging communications in their area of the business?
To address these questions our aim is that the research and guidance offered in this report will help pave the way for more cohesive and coherent conversations about internal communication at global, local and business-unit levels of the business.
The full report, released in October this year for members of our Strategic Communication Research Forum, addresses all these issues and more. Email us for more information.
The Strategic Communication Research Forum
The Forum is an exclusive global membership group for senior internal communicators faced with the challenges of communicating in large, complex companies. Through our industry-leading research, the Forum provides you with the insight, information and tools to do your job more effectively. Find out more.
