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Melcrum Ltd - Strategic Communication Management

Strategic Communication Management
May/June 2012
In this double issue of SCM, we explore the role of Corporate Social Responsibility in the organization. Cover-interviewee Susan Kelly, Head of Internal Communication, Syngenta, discusses how CSR is deeply rooted in the Swiss specialized chemicals company's DNA, due to the global company’s purpose to grow more crops with fewer resources. We also look at CSR's place in the organization and examine if it would be better suited as an integrated function with Internal Communication.

Also in this issue, we provide tools for engaging employees in CSR initiatives, and look out for best-practice case studies from PepsiCo on helping employees become social ambassadors, and Royal Bank of Scotland on building the brand and engaging employees while educating the external community.


Read more...

Melcrum Ltd - The Digital Communication Summit 2011 Digital Communication Summit 2012

While most organizations now have digital tools in place, very few are getting the returns they desire from these investments.  The current and crucial challenge for communicators lies in creating an optimal environment that engages employees in digital communication and enables collaboration that drives business outcomes.

Join us at our Digital Communication Summit series, taking place across the globe, and get answers around this challenge and more through inspirational keynote sessions, powerful case studies, round tables and interactive discussions.

London, 27-28 March San Francisco, 2-3 May Melbourne, 30-31 May
Melcrum Ltd - new training courses for 2012 New training courses for 2012
London, UK

Whether you're wanting to unleash the potential of your corporate intranet, maximize the impact of your messaging, or start winning with SharePoint - we've got it covered with our extensive portfolio of executive education for internal communicators including:

IC 101: An introduction to internal comms Mastering Intranet Management Advanced SharePoint for internal communicators Video for internal communicators Creating your internal tone of voice Measurement Works

Asia / Pacific

SharePoint Introduction to Internal Communication (Melbourne) Writing and Editing Introduction to Internal Communication (Sydney)

Latest Research

  Optimizing Global-Local Communication

A key challenge for any global internal communication organization is identifying opportunities for scalable planning and delivery. At the same time, there is also a need to understand situations in which a more local approach will ultimately serve the business better in terms of impact. This study explores where this balance lies. How much of Internal communication strategy and process can or should be developed at the global or group center? When does it make sense for local operations to act autonomously to develop more engaging communications in their area of the business?

To address these questions our aim is that the research and guidance offered in this report will help pave the way for more cohesive and coherent conversations about internal communication at global, local and business-unit levels of the business.

The full report, released in October this year for members of our Strategic Communication Research Forum, addresses all these issues and more. Email us for more information.
Melcrum Ltd - Strategic Communication Research Forum The Strategic Communication Research Forum

The Forum is an exclusive global membership group for senior internal communicators faced with the challenges of communicating in large, complex companies. Through our industry-leading research, the Forum provides you with the insight, information and tools to do your job more effectively. Find out more.
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